Overview
Austin Soundwaves is an organization in Austin that provides music education for students of all ages and backgrounds. They are dedicated to making music accessible and equitable for anyone who has an interest in playing an instrument.
Approach
Since Austin Soundwaves focuses more on orchestra music which is more elegant and classic, the need to change the soundwaves in the logo was evident. The proposed mark focuses on the unity the organization creates through their music education and the design is made to be playful and approachable for all student ages.
Tools Used
Sketchbook, Illustrator, Photoshop, InDesign, and After Effects
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Takeaways
This project improved the way I work in After Effects and helped me learn from many mistakes. I enjoyed experimenting with the social media aspect and how I could bring my logo to life.
Further Ideation
With further ideation, I would've liked to explore more with motion graphics and where it could be implemented to help expand the organization and their values.
