OVERVIEW
Holidays on Houston Street in San Antonio is a festive event that transforms five blocks of Houston Street into a holiday wonderland with lights, decorations, and activities. It's a collaborative effort between the City of San Antonio, Centro San Antonio, and Visit San Antonio. The event typically runs from late November through early January.
APPROACH
By utilizing the brand guide given to our communication team at The CE Group by the City of San Antonio, we expanded the identity of Holidays on Houston Street through signage and collateral. This included my design for an additional Fun Run logo used in the 5K assets.
